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Subscriber acquisition is even more complex than fixed-sale customer acquisition. With a subscriber, you are aiming to build a long-term relationship. You need to understand your customer’s ongoing needs. You need to understand their goals and their growth strategies. You may need to help them with mindset shifts to adapt to the ever-changing world of business. Since the sales cycle may be longer, it’s more important that you master the art and science of subscription sales. Since you are building long-term relationships, customer satisfaction is more important in subscription sales than in fixed sales.
URL: blusynergy.com/blog/subscription-billing/subscriber-acquisition-art-science/
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Many modern businesses are faced with the question of whether to build or buy the software required for their critical business operations. This question doesn t just come down to costs. It also involves efficiency, effectiveness and the long-term goals of a company. Business owners who are on the build-vs-buy cusp must understand the advantages and disadvantages of each in order to make an informed decision about which direction is best for the company as a whole.
URL: blusynergy.com/blog/ebpp-solutions/pros-cons-building-software-versus-buying/
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What do smart businesses know about building revenue? They know that subscription models are highly reliable forms of income. They also know that successful implantation means focusing on a few key best practices. When done right, the subscription model can lift your business out of revenue stagnation into an entirely new league. Here are the best practices for subscription model success.
URL: blusynergy.com/blog/subscription-business-strategy/build-subscription-model-best-practices/
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B2B Subscription-based business models are popping up in the software and media space. Salesforce and Adobe have seen astonishing revenue growth through “software as a service” (SaaS). Stanford Business went so far as to predict that all business, B2C and B2B, will become subscription businesses in the future.
URL: blusynergy.com/blog/subscription-billing/dont-know-b2b-subscription-based-business-models/
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Check-out why for both new and existing businesses, a Netflix subscription-based business model meets the ever-changing needs of modern consumers translating into flexibility, scalability & predictability in revenue generation. Whether its a prettily packaged parcel full of new lotions and lipsticks (Birchbox) or a service that allows you to store, sync and share your files seamlessly (Dropbox), subscription-based business models are quickly becoming the most popular way to structure both new and established companies – and for good reason.
URL: The Age of Netflix: Why Subscription Business Models are the Key to Success
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